Research Results: 5 Reasons Why Web2Print Implementation Fails to Bring ROI

For Print Service Providers looking for ways to become more simplified, automated and transform to leverage web to print solution to bring ROI, this is a good read.

OnPrintShop released the results from its extensive research into web-to-print market. This research is based on insights gathered observing and analyzing global web to print reports, extensive talk with our globally successful clients and clients who were struggling to increase productivity using web2print systems and over 9 years of industry expertise helping PSPs to successfully implement web2print. As a print service provider, you will never want to miss these insights focused on the top reason why web to print implementation fails to bring ROI.

The Majority of print service providers face high time in generating ROI or get in the assumption that implementation will directly generate the result and they lose their focus on effectively driving the strategy & execution to make it successful. All these hurdles they face because of a lack of resources and shortcomings.

Top 5 Factors Resulting Web2Print Implementation Fails to Gain ROI:

1. Failed Online Strategy

The go-to-market strategy defines who you’re targeting, what you’re going to offer, and finally, what business goals you intend to deliver upon with this step. This might sound obvious, but it is all too often poor-defined. This alone can cause you to buy the wrong technology, targeting the wrong audience, and waste a lot of time and money. Be specific about the “who” you are targeting. For example

• A B2B target market starting with existing clients
• A B2C target market focused on regional areas
• A B2C target market focused on a specific product

2. Store Optimization

Much like an annual physical checkup with your doctor, a web to print store checkup is meant to address deficiencies like outdated information, un-optimized product pages, missing latest digital marketing trends as well as identify other potential issues before they become a problem.

3. Fail in Retaining Existing Clients

Most of the time PSPs try to bring new customers online, instead of bringing their existing client online in an initial stage. Complete your go-live cycle with your existing customers and let them become your word of mouth. They are the best source to get you the feedback and confidence how you can strongly market and convincing reasons why new customers should be buying from you. Use web to print solution as print order management as well for managing your existing customers, once you have them online you will have a learning curve for you and your team to analyze and have strong strategy to market it to new customers.

4. Fail in Choosing the Right Team While Seeking Solution

While you start with solution seeking process it is advisable to involve the right people. Most of the time printers involve only one or two key people and rest of the staff is unaware what’s new is coming up and suddenly it would be blasted on them and there would be a lot of resistance. You need to think about web-to-print as a new offering for which you need to create brand, market, and then sell first to your staff, then to your existing customers, and finally, leverage as a key part of your outbound sales pitch.

5. Choosing the Right Web to Print Partner

Well, we have found this as the most affecting reason web to print is not helping many SMEs bringing ROI. Most of the web to print providers have their own model which might not get fit into your business and you keep struggling to set-up. You need a partner who can help you implement the technology and provide complete training to use it in a better way. Most of the web-to-print providers offer “Help your Self” service where you do not get someone to help you when you are stuck. 90% PSPs are SMEs and Personalized Support from your Web2Print provider plays an important role. The process of upgrades is a critical factor. Over a period of time, your company grows and have some unique needs which your web2print provider doesn’t match due to lack of customization offerings. And at last, not getting enough support to drive greater productivity. A lot of companies are struggling as they have invested in companies where one of them is not allowing to grow.

Find out from our experts how you can have a successful implementation of Web to Print systems and increase ROI. See it in Action for a personalized consultation.