Question 1

Does direct mail marketing work in this Digital Era?

Accepted Answer

Direct mail marketing can be a great way to achieve brand awareness and sales as it gives higher attention spans for your customers to look at your marketing collaterals and a less competitive space as most brands now focus on digital space to target their marketing towards their prospects.

Question 2

How direct mail marketing help in achieving better sales?

Accepted Answer

Directly mailed collaterals help in achieving better sales as they provide a personal touch to the marketing efforts making the customers feel important. With the right CTAs or customer-specific offers and promotions marketers can extract better conversions.

Question 3

How direct mailing helps in driving online marketing?

Accepted Answer

Direct mail marketing can make your online marketing efforts more efficient by redirecting your customers to your social media handles or other online channels. While they wait for your next mailers they can stay in touch with your brand and explore more about the current product offerings or promotions.