Team OnPrintShop at drupa 2024: Key Highlights

Summary: The world’s biggest trade show for printing, drupa, opened its doors after an 8-year hiatus. The last time drupa happened, it witnessed approximately 260,000 visitors from 188 countries. This article delves into team OnPrintShop’s experience and key takeaways from drupa 2024. We will also see the global trends that the print industry possesses, which surprised us(after analyzing drupa attendees’ insights).

There are many moments of achievement in the printing industry, but we all know that drupa is unique. It’s exceptional.

According to official data from drupa’s website, more than 1,646 exhibitors are showcasing their innovative print products or services at drupa 2024. Such figures suggest that innovation is reaching new heights in the print industry.

Regarding team OnPrintShop, drupa did not disappoint us. The 11 days in Düsseldorf, Germany, at the most significant print expo were incredible. With a large booth, engaging presentations, high foot traffic, and a record-breaking response, OnPrintShop’s experience at drupa 2024 was fantastic. Many international print businesses visited our booth in Hall 7A/D21 and were impressed with the potential of our easy to use web-to-print software.

Now, let’s explore all the essential points our team learned from attendees.

Key Takeaways from drupa 2024

The print industry is evolving at an unprecedented pace. To keep up with this, businesses need to adapt to new technologies that help them navigate and tackle complex challenges. At drupa 2024, we gained immense knowledge about the technological innovations that will happen in the coming years.

Some of the prominent things were as follows:

Importance of Personalization in Packaging

At drupa 2024, our team gained valuable insights from visitors who emphasized the importance of personalized packaging. They highlighted that customized or personalized packaging fosters a deeper connection with the brand when customers feel understood and valued as individuals. The feedback underscored a growing trend in the industry towards personalization as a key strategy for enhancing customer relationships and driving sales.

This personalized touch significantly boosts customer loyalty and increases the likelihood of repeat purchases. To address this, print business owners appreciated our web-to-pack solution, as it offers personalized packaging options and helps printers streamline their overall packaging process.

“I see tremendous potential in the digitally printed packaging space, where the ability to print what you need, where you need it, and when you need it will rapidly advance,” Naresh Devra, VP of Product Development, OnPrintShop.

As web-to-print technology experts, we are confident the industry has a bright future. The need for personalization in printing is increasing.

Commercial Printers are Adapting Web to Print

As the commercial printing sector adapts to new market dynamics, it’s undergoing a significant transformation. Commercial printers are now adept at handling numerous shorter print runs and offering print-on-demand platforms to their clients. For them, web-to-print drives speed, customization and enhances the overall customer experience.

One of our existing users met us at drupa and shared how they are embracing these changing market paradigms. Their business was managing an average of 5,000 online web-to-print orders per day. They credited their success to using advanced commercial printing solutions, which enabled them to handle numerous shorter print runs and even offer print-on-demand products without looking for different solutions.

Automation of Routine Print Workflow

Another key aspect that drupa attendees highlighted is the need for complete workflow automation.

To date, many printers have made commendable efforts to automate individual workflows, yet few have tackled the more complex challenge of establishing a fully integrated automated workflow. The time, cost, and disruption involved in implementing comprehensive automation remain major obstacles.

However, an increasing number of print workflow automation software are now available to assist printers in overcoming these challenges and achieving seamless automation.

Automating even a single segment of your production workflow can greatly enhance productivity. Although, it’s crucial to optimize each process with the understanding that it must seamlessly integrate into the overall workflow.

With the right tools in place, print service providers of all sizes can deliver a high-value experience to end customers, substantially creating new and boosted revenue streams and better profitability.

Making it More Sustainable

One statistic that stood out from drupa’s report is that 55% of printers surveyed had already adopted a sustainability policy with concrete goals. This wasn’t just a regional trend but a global movement sweeping through every market. The message was clear: sustainability isn’t an optional add-on anymore; it’s a shared responsibility incumbent upon every player in the industry.

Things don’t stop here. It went beyond just recognizing the significance of sustainability. Businesses are actually taking tangible action to reduce their environmental footprints.

At OnPrintShop, we’re not just a traditional web-to-print solution provider; our solution, directly or indirectly, is pushing printers toward a greener future. By leveraging print order automation and design proofing tool, we’re empowering businesses to reduce their waste, generate more sustainable print products, and maximize efficiency.

The Future of Print is BrightTeam OnPrintShop had a great show at drupa 2024. Our new and robust web-to-print solutions were praised by top print business stakeholders who visited our booth.Our team was also able to understand the pressing needs and challenges faced by modern printers. This will help us design and develop our solutions in a much better way to assist printers in printing more in less time.We’d like to thank you for stopping by our blog. Want to know more about OnPrintShop and how it can help your print business generate more revenue? Let’s schedule a live demo with our web-to-print solution expert.