Web to Print and Business Personalization

What looks more appealing, a print service that follows generic way of operating or a service that can be personalized for every single customer? Personalized print business without any doubt! Given the age old traditional processes, personalization of print business can seem a long lost cause. But now that’s not the case!

We do agree that traditionally print processes were rigid enough with little scope for personalization. But introduction of web to print technology has turned the tables around for print industry. Personalization of your prepress process and your print service as a whole is now possible with web to print. Let’s see how.

Personalized Greeting

When a customer walks into a traditional print store, your people greet and welcome him. There is absolutely no reason for you to stop these pleasant greetings when he accesses your online print store. You can set up a personalized welcome message for him. So when he logs into your website, he sees a personal greeting note. This can make him feel well treated and bring a smile to his face.

Product Personalization

This is one hard to beat attribute of web to print. Solution providers like OnPrintShop integrate a designing interface called Designer Studio in your online print store. Your customers can use this studio and create their own product designs. They can use their logos and brand identities during this product designing. If they are not too creative then they can use a pre-hosted design template and edit the credentials.

Now this is about the business print items like business cards and letterheads. Personalization takes on a whole new meaning when it comes to designing merchandize products like coffee mugs, caps, t-shirts, greeting cards, etc. Here the customers can import images from their local hard drives and use them for designing. This means they can design birthday bash invitations with photos of their baby. They can further import images from their Picasa and Flickr accounts. So a customer can design t-shirts for all his friends using a group photo stored on Flickr. The possibilities are endless here.

Personalized Emails

Personalized emails represent personal attention. It shows that you are paying attention to your customer. OnPrintShop gives you a comprehensive customer portal that stores all your customer information. It stores their personal information, contact details, order histories, and even special instructions doled out by them. You can use this information to carry out personalized communication with them. You can send them emails to inform them about certain offers, schemes, discounts that would interest them. You can wish them on their birthdays or anniversaries. Such attention to personal occasions can win you a place in your customer’s heart and lend you a competitive edge.

Personalized Offers

You can further use the stored customer information to set up personal offers for your customers. So now you can float a special discount rate or gift offer for a customer on his birthday. Or else, you can offer him special price for bulk order to encourage him to buy more. You can even offer premium rates or membership discounts to corporate customers.

Notifications to Customers

If you are running a subscriptions based online newsletter program then you can keep a personalized track of every single subscription. You can send email notifications to your subscribers to intimate them about subscription expiration. You can send personal renewal requests. You can even set up personalized alert messages for special subscribers.

Festival Packages

With web to print, you can run special festival offers for your customers. So you can have special packages for your US and European customers on the eve of Christmas, Easter, or Thanksgiving. Similarly, you can announce special offers for Indian customers for Diwali. Such packages very obviously encourage festival buying. But they also help you build a better bond with your customer segment. You can appeal to your customers’ emotional quotient through such offers and connect better with them.

The competition is growing tough in the print industry. Cost cutting and reduced prices can only take you so far. After a point, low prices lose their appeal for the market. What can really help you beat the competition is the quality of your service and customer communication. How you treat your customers and interact with them will determine your fortunes. So get web to print and get personal with your customers.