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Embracing Web-to-Print: Insights

Episode 02 | 30 Sep 2025

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Episode Overview

The printing industry is rapidly evolving, and businesses are looking for smarter ways to digitize, streamline operations, and drive growth. In this episode of Embracing Web-to-Print: Insights with Naimish Patel of OnPrintShop, host Warren Werbitt speaks with Naimish Patel, VP of Sales at OnPrintShop, about how web-to-print solutions are reshaping the future of print.

Naimish shares how OnPrintShop’s web-to-print solutions empower print providers with flexible B2C and B2B storefronts, backed by strong onboarding, dedicated support, and continuous innovation. The discussion explores industry challenges, including attracting younger talent, managing multiple order channels, and evaluating the right technology fit. Naimish also offers practical advice for printers on navigating change, asking the right questions, and building long-term relationships that go beyond software.

This insightful conversation provides valuable guidance for print business owners who want to stay competitive and leverage web-to-print to achieve sustainable growth.

Print Industry Insights: Key Takeaways for Today’s Market

Digitization Is Essential: Printers must adopt web-to-print to streamline workflows, reduce manual dependency, and stay competitive in an increasingly digital-first market.
Unified Order Management: Managing online, email, phone, and walk-in orders in one centralized system helps printers simplify operations and improve customer experience.
Attracting Young Talent: The future of print relies on engaging younger professionals who bring fresh, digital-first perspectives and can drive innovation in traditional businesses.
Implementation Takes Time: Web-to-print adoption is not instant. Careful planning, real-life scenario testing, and strong change management are critical for success.
Relationships Matter: Choosing a provider goes beyond features. One should look for long-term relationships, trust, and ongoing support, as these aspects make the biggest difference in achieving business goals.

Drive More Sales with #1 Web to Print Software.

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Learn from the Experts of the Print Industry in This Podcast

Warren Werbitt

Print Industry Consultant

The Print Whisperer – Hook, Line & Thinker. Print industry veteran and mentor, helps businesses optimize workflows, boost sales, and inspires the next generation of printers.

Naimish Patel

VP - Sales

With 13+ years in SaaS, B2B, and corporate printing, Naimish has guided hundreds of print businesses toward scalable recurring revenue models by simplifying how customers order and reorder online.

What You’ll Learn in This Episode

Why adopting W2P is crucial for scaling your print business in a digital-first world
How centralized order management improves efficiency and customer satisfaction
Ways AI can simplify content creation, product launches, and design for printers
Strategies to attract and retain younger talent in a traditionally offline industry
Common W2P implementation challenges and strategies for smooth adoption
Why long-term relationships, trust, and ongoing support matter more than features

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