Are you a Web-to-Printer?

In print business? Have you gone web-to-print? It is not going to knock on your door, for it is a phenomena that is happening very quickly, the world over and is being adopted by print business providers very rapidly. Make sure you too make a proactive move in adopting it for your print business.

In recent times, leading lights of international print industry and several print industry mouth-pieces have shared some revealing insights and the scenario seems to be buzzing with extreme entrepreneurial buoyancy in print industry the world over. In the current backdrop, what is even more exciting is that when all print businesses are busy redefining their value proposition due to pressing global business challenges, it is basically the small print business segment that is showing some smart signs of improvement and proactive wisdom.

Industry observations have it that the business of printing is growing e-commerce savvy and no one wants to be average, with small printers taking the lead in clinching this chance. Since 2009, it's commonplace to find printers doing business online, producing everything from simple business cards to complex fulfillment projects. All this happening fast with a great number of print businesses adopting web-to-print. It appears they have realized that web-to-print is not only new way but a promise of value-addition and a strength for business expansion. They are growing convinced that web-to-print is something that will tie them closer to their customers and fortify repeat business.

The move is clear and is evident from the fact that most companies reported using e-procurement for printing “exceeded” or “far exceeded” their expectations. Indeed, there has never been a better time for a small print business to become a web-to-printer!