Web-to-Print: A New Beginning

Every time a new technology comes into market it’s automatically assumed to spell doom for something traditional! If we trace back our steps to the early 1990s, electronic mail was portrayed as the death knell of paper communications. But lo and behold, paper communications are still here!

Web-to-print faced the same music at the time of its launch. Rumors that web to print technology would badly hurt the traditional print industry incessantly made rounds. But that has definitely not been the case. In fact, web to print in its own unique way has steered and anchored the growth of print industry.

But how did this happen? How did web to print turn the tides for print industry?

Web to Print Drives Print Growth

Web to print storefronts like OnPrintShop are browser based storefronts that offer 24x7 availability and easy access to any and everybody. The local print stores can cash in on this and service a wider market base by generating fresh business leads.

OnPrintShop’s multilingual webstore supports a number of international trade languages. The small startups and mid-sized print shops can use this local support to access global markets and compete with industry heavyweights in a level playing field.

The solution produces a print-ready PDF file as final output. This allows your customers to get the printing done at the press of their choice. This portability and choice has earned OnPrintShop a lot of fans.

OnPrintShop’s user-friendly designer studio has turned customizing designs into a piece of cake. Even novice users can put on their creative hats and come up with designs that appeal to them, in turn encouraging them to print more.

It has further powered localized marketing in a big way. Marketers can now customize promotional material to touch upon local points and connect with local market.

Moving beyond the everyday letterheads and business cards, the solution allows for customization of coffee mugs, coasters, mouse pads, t-shirts etc. Corporates use these items in their image building exercises. The ease of customizing such items encourages the corporates to get more printing done.

Embrace the Change

It’s highly evident that we have set foot on the threshold of a new dawn for print services. Web to print technology can help us accomplish bigger and greater objectives. All we need to do is step out of our comfort zone, cast aside our doubts, and embrace this change wholeheartedly.