First Step to Change Management – Check your beliefs!

It is easy than done! Everyone agrees that technology is changing very fast, but when it comes to making change in our life and business the challenge starts. One of our clients was exploring Web2Print for 2.5 years. They had done research on all possible web to print solutions available, I felt they had more knowledge of our competitors then us. When I met them was very curious to find out – Why they were taking so long to decide, as delay was impacting their business growth? They had created excel sheet with all the features they liked in every solution and now were looking for the best solution which has all the best features.

At that point I realized how difficult at times it could be choosing software for the first time? I reflected, How did I select software and what are my beliefs? My belief was that you will never find 100% perfect solution, but you will surely find solution that takes care of your key business challenges and needs.

We involved customers’ sales and production team, and discussed critical challenges and needs to streamline order management, understanding key clients, most selling print products, sales cycle, and production process. We identified key features that will help them to simplify ordering & reordering for their target customers & streamline print production processes.

Second belief, technology and customer needs will keep changing and from time to time as you have been upgrading or replacing print machines, you will need to be prepared to continuously upgrade or replace software solutions if needed.

Our Customer was very happy as with the new set of beliefs and approach, they could end 2.5 years of anxiety and decide on print order management solution to focus on growth. As key sales and production team were part of the decision making, we also helped them prepare for next major step – implementation.

Naresh Bordia, V.P. Business Development