From Automation to AI: Key Insights from OnPrintShop at FESPA 2025

Summary: Team OnPrintShop had a successful appearance at FESPA 2025 and our AI-powered print advancements stood out for its trailblazing innovation. Having received positive responses for our advanced web to print capabilities from booth visitors and getting a chance to connect with global peers, the Expo was an unforgettable experience for us. Keep reading to unlock a recap of our experience at the event.

FESPA Global Print Expo 2025 brought the industry together like never before and surpassed all expectations. The prestigious show was conducted at Messe Berlin from May 6^th to 9^th, 2025, with a presence of 16,000+ visitors and 550+ exhibitors from 120+ countries.

OnPrintShop’s team had participated in this Expo and was available at Hall 5.2, Booth C40 to showcase our AI & automation driven web-to-print software and other high-tech print developments.

The energy at our booth was electric, with visitors curious to witness firsthand the combined power of AI and web-to-print technology. The knowledge gained, the connections made, and the feedback received all contributed to a truly rewarding experience.

Let’s walk you through a quick recap of our 4 power-packed days at FESPA Global Print Expo Berlin.

Print Advancements Unveiled by OnPrintShop at FESPA 2025

Europe's leading print and signage exhibition – FESPA 2025, was a perfect stage for us to demonstrate our next-generation web to print innovations that are backed by AI and automation. Here are the print advancements that we revealed at the Expo.

1. AI-Enabled Print Innovations

The artificial intelligence-backed print developments drew a huge audience to our booth. Let’s see which AI features we had put up for display at FESPA exhibition.

• Instant Website Translators for Printers

At the Expo, we showcased how OnPrintShop now allows printers to translate website content in 19+ languages including English, Dutch, German, French, Italian, Spanish, Turkish, Portuguese, Russian,Greek, and more. Printers just have to select their preferred language from the options available, and the entire website content will be translated for your target audience.

• Product Image and Description Generator

Printers can provide simple command prompts to the AI tool like the product type, color, and background and the AI tool will generate a high-quality image and description. This simple tool can reduce 70% of the time required for listing products on the web to print storefront.

• One-Click Text Translator in Designer Studio

The text translating feature in the ‘Designer Studio’ allows printers and print buyers to translate the text in the print designs as per their choice. With a single click, users can tailor the content for seamless localization and ensure faster go-to-market strategies.

• Background Image Remover and Image Enhancer

The all-new OnPrintShop offers seamless design modifications capability including ‘Background image remover’ and ‘image enhancer’. The former allows to instantly remove background from designs and the latter can enhance the image quality with a few seconds.

• Product Recommendation Providing Capability

Printers can utilize the ‘AI-based Product Recommendation’ capability to recommend the most-in-demand, top selling or trending items to customers. By showcasing these products on the storefront, printers can encourage print buyers to make more purchases, thus maximize the chances of sales conversions.

2. Modern Web to Print Storefront

Our web to print storefront is an all-time in-demand capability. This time we displayed our varied range of storefronts with upgraded features. Let’s have a sneak peek into these.

• B2B Print Ecommerce Storefront for Corporate Clients

OnPrintShop empowers PSP’s to offer tailored, secure and scalable web to print portals for each of their corporate clients. From centralized control over marketing assets, streamlined corporate print workflows, personalized templates, and corporate dashboards – our advanced B2B storefront offers it all!

• B2C Web to Print Storefront for Retail Customers

Our neo-modern B2C storefront allows your retail customers to effortlessly browse products, personalize designs, place orders and track them. It also enables printers to deliver extraordinary marketing campaigns, leverage automated quote management, opt for flexible shipping options, and more.

• Franchise Storefronts for Franchise Owners, Franchises and Resellers

This storefront empowers printers to manage franchise stores across multiple locations, while maintaining centralized control and brand consistency. It enables franchises to offer tailored experience to B2B and B2C clients, set product markups as per store and location, get unified reporting capabilities, and easily manage the reseller network.

Apart from these, other interesting web to print capabilities that were available for display are given below.

3. Print Workflow Automation

At our booth, we demonstrated how OnPrintShop offers forward-thinking print workflow automation software to automate tasks from order intake to fulfillment. Visitors were amazed to see how automation can speed up repetitive tasks, ensure faster turnaround times and increase the return on investment (ROI).

4. Pattern Product Generator

The all-new ‘Pattern Product Generator’ enables printers to generate textile and large format prints that require repetition of patterns. We showcased how printers can utilize this tool to easily create products like pillow covers, curtains, food wrapping paper, gift wrappers, bed sheets, wallpaper, and more.

5. Multiple Product Segments

We demonstrated how OnPrintShop supports different print segments including canvas, labels, commercial prints, wide format prints, photo products, textile, and more. Our knowledgeable team of experts explained how new-age printers can effortlessly expand into these product lines without breaking the bank.

6. 300+ Third-Party Integrations

OnPrintShop supports over 300+ web to print integrations including MIS, ERP, CRM, shipping, marketing, print supplier, punchout & SSO, and more. We provided live demonstrations on how integrating with print suppliers like 4Over can help printers to offer more products without managing inventory.

Industry Highlights and Insights from FESPA Global Print Expo 2025

Attending FESPA Global Print Expo 2025 was a rewarding experience for our entire OnPrintShop team. From visiting co-located events, learning from industry professionals, engaging with like-minded peers, to exploring print advancements, every minute was worthwhile.

We experienced some of the supporting features and events at the show. Here’s a glimpse of our key takeaways.

At FESPA Global Print Expo 2025, the supporting features that were conducted include:

• European Sign Expo 2025
• Personalisation Experience 2025
• FESPA Party Night 2025
• World Wrap Masters Europe 2025
• SmartHub
• The FESPA Foundation
• FESPA Awards 2025
• ConAESerencesESP
• Girls Who Print
• FESPA Youth Engagement Conference.

Out of these, European Sign Expo 2025 and Personalisation Experience 2025 were the co-located events of FESPA Print Expo.

• At the European Sign Expo 2025, we got the chance to witness emerging developments across signage and visual communications including dimensional signage, channel lettering, display systems, digital signage, illuminated displays, engraving and etching, LED, neon and out-of-home media.

• Similarly, at Personalisation Experience 2025, we could find individual content streams dedicated to personalised packaging, fashion customisation, personalised loyalty marketing, and bespoke interiors.

• The SmartHub conference had knowledgeable sessions from industry experts like Deborah Corn, print ambassador at the Print Media Centre, Hans Scheffer, founder and CEO of HelloPrint, Kerry Sanders, VP marketing and new business development at EFI, and Gemma Mitchell, managing director of Paragon Dagenham.

• The FESPA Awards ceremony was conducted on 7^th May, 2025, where several global printers and sign-makers were acknowledged for their contributions to the print and signage sector. The entries were evaluated, shortlisted and recognized by a distinguished panel of industry experts across 18 specialized categories including signage, graphics, merchandise, vehicle wrapping, packaging, special effects, textile printing, and more.

This was just a glimpse of what we experienced on the 4 action-packed days. Attending the event widened our vision towards advancing the future of print and opened new doors of opportunities for us.

Wrapping It Up!OnPrintShop’s senior solution architects came back from FESPA 2025 with a plethora of futuristic insights, valuable partnerships, appreciation from hundreds of print enthusiasts and full of memories.As we offer next-generation web to print software that suits the varied requirements of unique print businesses, this event was a significant milestone for OnPrintShop’s journey towards stepping up the printing ladder.We at OnPrintShop strive to leverage emerging technologies to streamline day-to-day print operations and enable you to deliver the best online ordering experience for your customers.If you have missed meeting us FESPA Global Print Expo Berlin, then this is your chance to connect with us and learn how we can transform your print business. Schedule a personalized demo with OnPrintShop today and experience the difference for yourself.