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Answering frantic phone calls, ruffling papers, juggling deadlines, yelling for information – this is a typical scene of a regular print shop. As a print manager you are going bananas trying to tie up the loose ends and making things work in one single session without any hiccups.
By far you have done a commendable job of keeping things together. But the million dollar question is how long do you intend to keep on going like this? Or more importantly, how long do you really think this approach is going to work?
As a print industry, we have come to an inflection point where traditional way of doing business is just not the way ahead. We need to acknowledge that times have changed and printing has broken out of its shell to evolve into a manufacturing process. It is no longer a silo operation.
Once you acknowledge printing as a manufacturing process, then you come to the point of addressing problems in this process. The most common problem faced here is the tracking of equipment and materials to gauge performance. The second most rampant issue is that of waste and overproduction.
And the third very important but latent issue is that of human mindset. Print managers think that buying technology will put an end to their headaches. Instead it does the opposite. Technology when bought without proper considerations adds to your troubles. Throwing money at your problems is not going to make them vanish.
Also, just because the new technology is faster and effective does not mean it is the right one for you. You may have the best suite of tools but it is wasted investment if these tools have no purpose to serve.
Your best bet here would be OnPrintShop, a web to print solutions. OnPrintShop is a web-enabled storefront. Thus, it simplifies your order procurement process by offering a browser based front end to your clients. It automates the manual processes of quoting and negotiating. It also digitizes the processes of proofing and making amendments to the order. A bird’s eye view of the order cycle helps you identify redundant processes and expedites your delivery.
The solution also allows you to print in quantity required only and allows for easy reordering. This helps you save on wastage thus getting rid of the so-called ‘hidden factories’ of print managers. OnPrintShop’s comprehensive order management module helps you track, search and store orders. The solution further allows you to identify where your resources are being underused and where the scope of improvement lies.
Thus, it’s time we change our thinking, view printing as a process, and then do the firefighting. With OnPrintShop there would be no more juggling or yelling or hair pulling. You would get a streamlined business process!
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