Web to Print - Convenient Printing

“What do customers want?” It’s a loaded question for any business. But now with customers ruling the market roost, it has become even more critical to define what delights customers the most. A closer look at the question reveals the simplest of truths of marketing history – convenience.

Ever since man has known trade and commerce, convenience of the end user has been a top priority. Markets developed to offer a convenient meeting place to buyers and sellers. The currency system evolved and replaced the barter system to make it convenient for the buyers to pay for what they bought. And now coming to the present age of internet and virtual markets - online ordering, online payment, and online confirmations have taken customer convenience to the next level.

Where does your print business stand in this milieu?

Customers for Convenience

Customers today are yearning for simplified lives. In their quest for convenience, they have opted for ATMs leaving behind the friendly teller at bank’s cash counter. They have chosen net banking for other transactions over the personal service of bank staff.

But how does all this change things for your print business?

It’s pretty much the start of interesting times for the print service industry. Although till now print services have thrived on customer relationships and personal service, what do you think would happen when a competitor offers them an option of online ordering? It wouldn’t be a surprise if your walk-in customers diminished. Your foundation of personal servicing might crumble and give way under the weight of convenience.

What Can You Do?

You can adopt online web to print solution like OnPrintShop and make yourself a convenient print service for your customers.

OnPrintShop establishes your presence on internet with a website personalized for your print service. Your customers have to simply access this website and place their orders.

Your customers get the ease of choosing a design for their requirement from a wide variety of readily available templates. If they have a ready artwork they can upload it into the system for print. OnPrintShop also integrates a user friendly online designer studio to allow your customers to create designs that appeal to them. OnPrintShop creates a digital proof for the customers to proofread the design, saving them time and efforts.

Furthermore, OnPrintShop integrates secure payment gateways that your customers can use to pay online without having to leave the comfort of their homes or offices.

But what about repeat customers, right? It can frustrate them if they have to go through the entire cycle of designing and ordering again for a repeat order. Well, with OnPrintShop you can maintain a customer account that stores their previous order details and their designs. They can simply access this account and reorder with a click. How convenient is that!

So in a nutshell - your customers go online, access your site, select or create a design, place their orders, pay online and get their orders shipped. Has your print service ever been this convenient before?