Web2Print: A Dynamic Business Enabler

The printing industry is poised at the threshold of dawn of a new era – web2print. The convergence of Internet and consumer market has given rise to interesting business models for various industries. Print industry is no exception to this. Printers and designers are exploring web2print possibilities like never before. So what is it that is attracting print service providers to this technology like moth to flame? Let’s examine.

Convenient Service Delivery

Customers today are drawn not only by quality and price but also by convenience. What web-to-print storefronts like OnPrintShop do is they automate your prepress processes and make them web-enabled. This means your customers can create their own product designs online, have a digital preview of the design, and place their order – all without having to leave home or office. What could be more convenient than that?

Agile Print Processes

The online platform is accompanied by a certain level of agility. So when you as a printer migrate your prepress to OnPrintShop’s browser based platform, your traditionally rigid processes become flexible. You can thus scale them easily to accommodate business growth. You are also better equipped to respond to market changes and better manage them.

Fresh Business Leads

Internet holds a very large and active pool of people seeking print services. A web to print savvy printer can tap into this pool and generate fresh business leads. Additionally, an online print store is accessible to a global customer base. You mix this accessibility with right kind of products offered at right kind of price and you have global level business expansion within reach. So irrespective of your operational size, you can spread your wings and win global print orders.

Excited Customer Base

What could be more exciting for print customers than the ability to design their own products? As a printer you can use OnPrintShop’s online web to print designer and grant your customers the freedom of designing their own products. They can pick a readily available template and personalize it or create a design from scratch in this studio. It becomes easy for them to just put on their creative hats and create designs with a flair.

Optimized Operations

A best web to print solution like OnPrintShop automates the manual processes of quoting, negotiating, proofing, and amending in your order procurement cycle. Streamlining of these processes makes it easy for you to track them, identify redundant activities, locate gaps, and address them accordingly. This results in resource savings and optimized operations.

Incremental Sales

Ability to design products online and order them makes life easy for your customers. They can track their orders in your system, use discount coupons, and have protected storage space for their digital assets in your browser based print store. All these are reasons enough to get them excited about your print service and earn their loyalty resulting in incremental sales.

Product Diversification

OnPrintShop’s Online Designer Studio allows designing for traditional print products like business cards and letterheads. But it also accommodates merchandize products like T-shirts, coffee mugs, fridge magnets, etc widely used by corporates and individuals. So web to print gives you an opportunity to expand your product range with great personalization possibilities.

With so many advantages, it’s fair enough that the industry roots for web to print. It’s just a matter of time before web-to-print driven print stores start mushrooming all over the place. You can either embrace the change or have it forced upon by the market because adoption of web to print is no more a question of if but when.