Why OnPrintShop's Consulting Approach is Driving Success?

OnPrintShop, a product of Radixweb, is a one-stop solution for all your IT and designing needs. We are an outsourcing company with an industrial experience of 21 years. Since 2007, we started evolving and working with 1000s of printers worldwide.

OnPrintShop has been driving success for top-ranking print companies to print shops, offering a wide range of print segments and sales channels. As we have realized that every print business is different and needs personalized solutions to drive success.

As a part of our goal to drive success, we have started focusing on identifying and defining customer profiles depending on varied criteria, which helps us to identify the right challenges to help them identify key challenges, select the right solution and define the right strategy to implement and drive success.

This blog will help you understand consulting steps that have helped us drive consistent results and have been highly appreciated by our customers.

Step 1 - Key Questions to identify which profile they classify into

1. What is your business profile?
2. What is your print ordering challenges/goals?
3. What business impact do you expect if you solve the challenges?
4. What options do you have to solve the challenges?
5. What is the urgency to solve the current challenges?

Step 2 – Classify our customers based on the below profiles

The objective is to assign the right experienced business and technical consultants, who understand print industry vocabulary and have extensive experience working with similar profiles to drive quick results. Customers have highly appreciated this approach as they helped customers identify the right challenges and provided free proof of concept (hyperlink free proof of concept new link) to evaluate solutions objectively.

1. Based on Business Profile

What type of business are our customers into, whether they are Print Shop, Commercial Printer, Reseller/Marketing, Trade Printer, or Franchisee chain. Let's take an insight into the success story of one of our clients MCSB from Malaysia. They approached us to increase their sales. We studied their methods and could withdraw that they were not able to increase their sale activities due to being busy in repetitive tasks such as answering clients' queries while ordering, manually taking orders via email/phone, and no maintenance of client data for analysis. With our consulting approach, we suggested they add order automation for online and offline customers and manage them in a centralized system. As a result of this, they got a 90% reduction in questions while placing orders and an increase in 10% sales within just 4 months.

2. Based on key customers

They could be B2C, SME B2B, Large B2B, and resellers. For example, one of our large B2B Franchisee clients SHAPCO Printing from the USA approached us as they were losing their large B2B customers. They even deployed multiple web-to-print but failed to provide solutions to their corporate clients. We understood their problems and suggested to create a friendly working environment for their B2B customers, give a demonstration to their end-users, and personalize their templates. With our consultancy approach, they not only won back their lost customers but also added 12 new multi-million dollar B2B accounts.

3. Based on key products

It categorizes our customers based on the product which their printers serve such as commercials, wide format, photo products, canvas, packaging, and labels. For example, one of our clients from the USA, Fire Sprint, exquisitely specialized in signage and wide format, were losing their business cost due to the wrong calculation of shipping costs. We set up a system of dynamic price calculators for accurate shipping cost calculations for them. As a result of the changes implemented by us, they witnessed an increase of 48% in revenue year on year after the launch of OnPrintShop.

4. Based on technology experience

Whether they are first-timers, or already exposed to technology, or are limited with existing utilized technology. As for first-timers going online, their major challenge is defining the right process to select the right solution and then helping them implement the solution as change management is a challenge moving from manual to automated processes.

Concerning customers already using online technology, the key is to identify why are they looking for a change and what they liked in existing solutions or looking for third-party integrations. As there’s no point in moving to new solutions if they solve one issue and create two more.

Let's take an example of one of our customers who were using 7-8 web-to-print for their multiple branches but achieved no solution fitting their needs. They consulted us to figure out what was lagging. We addressed their key challenges and implemented our solution firstly for their one branch then to multiple branches. At present, they all are running with the OnPrintShop, and with our solution, we have provided them partnership management module through which they have attained one centralized platform for all franchisee and sales channels.

Our Consulting Approach Benefits

• Identify our customer's key challenges and their issues.
• Identify the right technology or solution for our customers as per their needs.
• Provide a solution implementation plan to ensure that our customer's challenges are resolved effectively.
• Assure timely delivery and ROI sustainability.
• Consistent support, upgradation, and growth.