PRINTING United Alliance Recognized us as the Technology & Product of the Year with - Pinnacle Award 2025

Back to Blog Page

OnPrintShop vs. Generic eCommerce: Which Platform Suits You Best?

Blog | 23 May 2025
Print business platform comparison

Summary: With a multitude of eCommerce platforms to choose for starting an online print ecommerce business, opting for a web to print platform like the ones offered by OnPrintShop stands as a huge question. This blog will reveal the answer to this question, helping you clear your doubts about platform selection. Keep reading to discover all you need to know for making the right choice for your print business.

Due to the rise in online shoppers, the eCommerce industry is booming day-by-day. Infact, the global eCommerce market is valued to be approximately $6.8 trillion in 2025 and is anticipated to reach $7.95 trillion by the year 2027.

There are several generic eCommerce platforms available in the market including BigCommerce, Shopify, Wix, and WooCommerce, that helps to start a basic eCommerce store. However, the printing eCommerce industry is vast and requires specialized print-specific capabilities that only an advanced web-to-print solution can deliver.

Research states that, the web to print market size is expected to be $32.97 billion in the year 2025 and will rise to $41.5 billion by 2029 at a CAGR of 5.9%.

For printers seeking such a platform, OnPrintShop’s innovative print eCommerce solution can be a game-changer.

Let’s dive in for an in-depth comparison.

On this Page
  1. Understanding the Differences Between Generic ECommerce Platform and OnPrintShop
  2. Features Comparison: Which one Delivers more?
  3. Success Story of OnPrintShop’s Client
  4. Why OnPrintShop is Right for Your Print Business?
  5. Over to You

Understanding the Differences Between Generic ECommerce Platform and OnPrintShop

Generic eCommerce platform and OnPrintShop differ in several ways, having both basic differences and major ones. Acquiring a comprehensive understanding about these differences is crucial to take the next step towards running a successful printing eCommerce business. So, let’s look at these how these both differ from one another.

1. Customization of the Print ECommerce Platform

OnPrintShop provides custom web to print solutions that enable printers to tailor their print eCommerce storefront as per unique requirements. Whether the printer has budget limitations, want to add a bespoke feature, require dedicated print order workflow, a new integration or expand product offerings, OnPrintShop offers it all.

2. Print Personalization Capabilities for Customers

Generic eCommerce platforms offer standard product personalization tools as compared to OnPrintShop that offers top-notch tools that are designed specifically for printing ecommerce websites. OnPrintShop offers top-notch personalized print software that offers customers with capabilities like AI-enabled image generation, text translation, as well as ready-to-use templates, and variable data printing options.

3. Print Workflow Automation for Efficiency

While eCommerce platforms like Magento, Shopify, WooCommerce, and Wix, offer basic workflow automation tools, they typically lack the essential features to run a successful print business. OnPrintShop offers end-to-end workflow automation for printing ecommerce, starting from pre-press, production and post-press, providing enhanced productivity and profitability.

4. Cost & Scalability Considerations

Generic eCommerce platforms may have a low initial investment, but printers may have to pay more when required additional features or scaling the business. OnPrintShop’s web to print solution supports print ecommerce growth by providing printers with the flexibility to pay only for the opted features, enabling them to expand product line, serve new markets, and handle increased order volumes.

5. Customer Support & Industry Expertise

Although generic eCommerce platforms may provide customer support to some extent, having a support team those are non-familiar about the printing industry is a huge drawback. On the other hand, OnPrintShop caters to the printing industry and hence the customer support team those are highly qualified about web to print ecommerce can efficiently help solve your queries and issues like setup, migration, and optimization.

OnPrintShop’s Advanced Web to Print Features has Helped Print Businesses Scale 3X

Features Comparison: Which one Delivers more?

Here’s a comparison between generic eCommerce platform and OnPrintShop’s web to print eCommerce solution in a tabular format to simplify the concept for you. Let’s have a quick glance at it.

FeatureOnPrintShop’s Print ECommerce PlatformGeneric ECommerce Platform
Print Specific toolsDedicated web-to-print functionalities for designing, maintaining print quality, design proofing, and more.Requires third-party plugins to add print-specific features
Order CustomizationPersonalized order customization options like variable data printing (VDP).Limited flexibility in terms of customizing print orders
Print design TemplatesProvides access to 7000+ print industry-specific ready- to-use design templatesNo built-in design templates for creating print designs
Pricing & Quotation SystemAutomation-based instant and precise price estimations for single and bulk ordersManual setup is required for calculating print costs
Design Proofing & ApprovalsEnables customers to seamlessly collaborate with designers to approve print designs.Does not have a design approval system in place
Previews of DesignsWhether canvas prints, booklets or large format prints, OnPrintShop offers 3D previews as well as wall simulation for prints.Provides basic design previews
Workflow AutomationEnd-to-end print workflow automation with centralized control over operations.Generic workflow automation tools and does not provide a bird eye’s view on operations
Integration with Print VendorsProvides 300+ pre-integrations for MIS, CRM, ERP, accounting, marketing, shipping, and more.Requires additional development of integrations and have limited support for integrating with trade print suppliers
Scalability for Large Print OrdersOffers automation-driven order management software for managing high-volume print jobsLimited scalability for large print orders due to the absence of a print-specific bulk order management system

Success Story of OnPrintShop’s Client

One of OnPrintShop’s many clients, Print and Signage Solutions, switched from the generic eCommerce platform Shopify to OnPrintShop and saw a 600% revenue increase in just three years. Not only that, but the print business also achieved 100% end-to-end automation and required only 50% staff for critical operations like prepress and customer service.

OnPrintShop offered the firm with capabilities like print order management, print estimation, and shipping cost estimation. By migrating to OnPrintShop, the firm was able to provide quick cost calculations to customers, achieve centralized control over print orders, and 360-degree automation.

Why Settle for Generic when a Specialized platform Can Drive Real Business Growth

Why OnPrintShop is Right for Your Print Business?

If you're running a printing business, it is essential to seek alternatives for a generic eCommerce platform like Shopify, which are built with limited functionalities. In such a case, OnPrintShop is the go-to-choice for your print eCommerce business. Let’s know why.

Why OnPrintShop suits your print business

1. Tailored Web to Print Solutions

Whether you're an SME or a large enterprise, B2B or B2C, a franchisee or a reseller, OnPrintShop’s web-to-print solutions can be tailored to meet the unique requirements of your print business, making it an ideal choice for all types of printers.

2. AI-Enabled Print Personalization Tools

Along with 7000+ pre-designed templates, OnPrintShop allows utilizing AI-enabled print personalization tools for generating instant images, translating text in different languages, removing background of photos and enhancing images for a fine quality.

3. Workflow Automation from Start to End

We at OnPrintShop, offer modern print workflow automation system to automate tasks from order management to prepress, production, and shipping, enabling printers to speed up the entire process and focus on business growth.

4. Integration for Expanding Product Offerings

OnPrintShop offers 300+ integrations for automating various print operations as well as integration with trade print suppliers like 4Over, Sinalite, and Promo Standards, enabling printers to expand product line without having to invest in any inventory.

5. Stay Ahead with Consistent Market Relevant Upgrades

We at OnPrintShop, consistently upgrade our web to print solution with industry relevant features, enabling our clients to simplify complex print operations and stay competitive in the evolving print landscape.

6. 24/5 Support from Print Industry Experts

We offer our clients with professional onboarding support, 24/5 ongoing support via live chat, email, and phone, as well as provide video tutorials, guides, documentations, FAQ’s and release notes for gaining product understanding.

Over to YouIf you are a print commerce business owner and are looking for a print-specific solution, then opting for a robust progressive print eCommerce solution like the ones offered by OnPrintShop is the best decision you can ever make. From offering features to simplify launching products to your storefront, enabling seamline print ordering for your customers to offering extensive integration for scaling your print business, OnPrintShop offers it all.Being an award-winning web to print provider and having earned the trust of 2000+ clients, we can help you skyrocket your print business in the modern era. So, why wait! Book a personalized demo with OnPrintShop today and start your printing journey with us in no time.

FAQs

Why do print businesses need a specialized web-to-print solution?Accordion Arrow

Can I manage prepress and production workflows with OnPrintShop?Accordion Arrow

How easy is it to migrate from a generic eCommerce platform to OnPrintShop?Accordion Arrow

Does OnPrintShop provide industry-specific support and guidance?Accordion Arrow

Can I integrate third-party tools with OnPrintShop?Accordion Arrow

Share This Blog

FacebookTwitterLinkedInMail
Drive More Sales with #1 Web to Print Software.

Fill out the form to get personalized demo now.

By submitting this form, you agree to our Privacy Policy

Discover Unending Market Insights on W2P as an Industry, the Future of Print Commerce and Print Innovation

Grow Your Print Sales with Custom W2P Technology to Redefine Growth