How To Convert First-Time Print Buyers into Repeat Clients

Summary: Struggling to retain your first-time print buyers? Well, this is a challenge for almost all print businesses today. Adopting innovations like web-to-print solutions and the right strategies can help you deliver enhanced customer experience, better convenience, and the confidence for your customers to choose you over and over again. This blog will break down the technicalities and help you achieve just that. So, keep reading!

With thousands of print businesses offering the same products like yours, why do you think a customer will purchase from you? It's the differentiation factor that highlights your business in front of your customers, wanting them to choose you over your competitors.

Studies show that a 5% increase in repeat business can boost profitability by 25 to 95%. This is because you don’t have to start from zero to educate the customer about your business, prove your product quality, offer timely deliveries, and win their trust.

The key is in opting for a high-tech web-to-print solution that not only streamlines the online ordering journey of your customers but also gives them an extraordinary experience that makes them come back to you for more prints.

In this blog, we will discuss about how to leverage this print innovation for making reordering a breeze for your business and learn about tactical ways that help you win more business easily. Let’s begin!

Why Print Reordering Simplicity Matters for Print Businesses

Most printers spend their time and efforts in chasing new customers, while overlooking the existing customers. Think about how you shop online via Amazon, or even food delivery applications like Zomato.

You can easily see your previous orders and reorder them in a single click. Now compare that to a traditional workflow for print reordering. It starts with searching for an old email, checking the spreadsheet, confirming the artwork, waiting for a new quote, and spending time on proof approvals.

By the time this process is done, customers decide to shift to a competitor that offers a smoother process.

Experts in the podcast shared how loyal customers and sticky customers are different. Loyal customers are tied to the people that offer the convenience of reordering, while sticky customers are the ones that are tied to the convenient process provided by the print business.

Utilizing a top-notch print order management software can help you make reordering seamless, enabling you to become a go-to-choice for your customers. This not only helps you get repeat business but also builds customer loyalty, helping you achieve long-term revenue.

5 Ways to Turn One-Time Print Buyers into Lifelong Clients

1. Audit the Reordering Experience

The first way to turn your one-time buyers into lifelong clients is to understand how recurring revenue can boost print business success and audit the reordering experience of your customers. Ask questions like how long does it take for a client to reorder a set of business cards?

Do they have to go through a long process like writing an email, waiting for a quote, and then calling just for a simple reordering action? If yes, then you are already losing them.

Experts in the podcast suggested that talking with 10 to 20% of your clients, understanding their ordering journey, knowing their hurdles in placing orders, and discussing about what can make their experience better can help you a lot in streamlining the process.

2. Use Data to Personalize Messaging

Another powerful way to motivate your customers to place reorders is to engage them with the right communication at the right time. Let’s say your customer had ordered a set of brochures four months ago, you can proactively send a personalized message via email or push notification that reminds them to place a reorder of the brochure.

An email saying, “Hi XYZ, your last brochure order was four months ago. Want us to line up a quick reorder so you’re ready before your supply runs low?”

To make this job easier, you can opt for an advanced marketing automation software that utilizes customer’s data to help you personalize your marketing strategies. Apart from emails and automated push notifications, you can also send exclusive promotions and conduct interactive surveys to engage with your target audience.

3. Upsell Through Convenience

Once you have gained your customer’s trust, it's time to think about how you can earn more business from them. Spot the right timing and pitch your next product, aiming to not just promote your product but also solve their problem.

Let’s say a client who reorders brochures for an annual conference will also require banners for that event. By anticipating such requirements and asking the right questions like - “Would you like me to show you some eye-catching banner options that can draw attendees to your booth as well?”.

By doing this, you can position your business as a go-to-choice that saves them time and the effort of shopping elsewhere.

4. Offer White-Glove Links

If a customer has stayed loyal to your business for a very long time, it's obvious that you have a lot of details about their previous orders, frequently purchased products, buying patterns, and more. You can place reorders for such customers on their behalf by offering white-glove links that are ready-to-click and order on-the-go.

This approach not only saves time for your customers but also keeps the process digital via automated workflows and does not require endless follow-ups. For instance, if a university administrator needs a rush print reorder of 50 flyers, your team can set an order on their behalf and send a link.

Just by clicking the link, your customer will get an order confirmation.

5. Make Experience a Differentiator

Affordable prices and high-quality products are something that almost each of your competitors must be focusing on. The one thing that can differentiate your business from your competitors is the experience that you can offer your customers.

You can opt for a modern web-to-print storefront that allows your customers to save their favorite products, enables you to send personalized notifications and timely reminders for reorders, as well as provide order tracking updates.

Today’s customers are willing to pay more for a business that gives them better convenience, speed, and transparency. By providing a better experience, you are not just making life easier for your customers but also getting real business advantages such as higher retention rates, increased order frequency, and stronger customer loyalty.

Wrapping It Up!Turning first-time print buyers into long-term customers is not an overnight task. As a print business owner, you need to build trust among your customers by providing the convenience, speed, and experience that competitors fail to provide.Well, choosing an advanced web-to-print solutions can help print businesses like you to simplify reordering and gain recurring orders from your existing customers.OnPrintShop offers AI-backed automated workflows, enhanced user interface, easy print personalization capabilities, transparent approvals, order tracking options, and more.If you haven’t explored OnPrintShop’s advanced W2P capabilities yet, then this is your chance to request a personalized demo with us today. Our senior solution experts will take you through OnPrintShop's seamless print reordering experience that will not only help you win more customers but also gain repeat business from your one-time buyers.