How to Streamline Print Reordering: Technology for Success

Reordering prints shouldn’t feel like starting the process from scratch – but for many print businesses it still does. Lengthy and complex print workflows can turn a simple reordering process into a time-consuming task.

In today’s fast world, where customers can order groceries or book a cab with just a few taps, print providers cannot let time-consuming processes slow them down. By utilizing a cutting-edge web-to-print solution that streamlines print reordering, printers can not only drive consistent sales, but also increase customer loyalty, and bring more stability to your print business.

In a recent podcast conducted by Printerverse, experts discussed that for Amazon’s online marketplace, 60% of their revenue comes from repeat customers. They also discussed how it is seven times costlier to win a new customer as compared to doing business with an existing customer.

Dive into this blog to explore the innovative technologies that streamlines print reordering and enables you to maximize your print sales.

Technologies and Advancements That Simplifies Print Reordering

Imagine Stella, an operations manager at a B2B printing company who handles multiple clients. Previously, she was utilizing traditional systems to place print orders. But now, she has switched to web-to-print solutions for placing reorders on-the-go.

She wants to reorder some brochures for her clients. Let’s see how Stella manages to do that with ease.

1. Online Storefronts with Private Portals

Stella logs into her company’s private portal which was given by the web-to-print provider. In the portal, she can easily access her past order details, client-specific pricing, and design templates. Last month, stella had placed an order for the same brochure. She simply updated the quantity of those products and reordered the items.

2. Omnichannel Ordering Flexibility

Now Stella goes on a business trip and is asked to reorder flyers for her client. Stella can simply place the order from her smartphone or call the printing company to place the order. Irrespective of whichever source she chooses to place the order, the ominichannel ordering flexibility gives her the convenience to do so.

3. Capability to Save Favorite Products

Stella often ordered the same flyers for her recurring campaign and hence saved it as favorite in her storefront’s private portal. Now whenever she wants that product, she can simply place an order by clicking the reorder button, eliminating the extra steps required in finding that item such as searching through catalogs or remembering product IDs.

4. Automated Proofing with Quick Approvals

Once she clicks the reorder button, the system automatically generates the design proof. For recurring orders, she can retrieve designs from the previous design versions to skip the lengthy approval process and directly place the order. This process eliminates costly errors and saves hours of time for printers and customers in sending back-and-forth emails.

5. Reporting & Analytics for Measuring Performance

On the print business side, printers can utilize the next-gen reporting and analytics tools to view, track, and measure the performance metrics that helps in understanding the buying patterns of customers like Stella and deliver better customer experiences. You can also find metrics into frequently reordered products, spot which key accounts haven’t ordered in months, utilize data to enable one-click reordering, and offer timely reminders to make purchases.

Inside the Podcast: Experts Take on Simplifying Reordering

In the podcast, experts discussed that just by increasing repeat business by 5%, printers can increase their profitability by 50%. Simplifying reordering isn’t just about saving time – it's about creating ways to achieve recurring revenue.

Other than factors like price, quality, and faster time-to-market, delivering enhanced customer experience also plays a major role in streamlining print ordering. Printers still relying on outdated approaches will fall behind competitors that utilize modern technologies for offering convenient and simple reordering.

That’s why tech capabilities like online storefronts, omnichannel ordering, product saving options, and transparent proofing methods are not just optional-but a necessity.

Wrapping It Up!In the printing industry, print reorders are more than just repeat jobs – they are the foundation for building long term customer relationships and a stable revenue. By embracing technologies like advanced web-to-print solutions, printers will be able to offer high-tech capabilities that boost customer convenience and satisfaction.Simplying reordering provides a win-win situation for all. Customers can enjoy a fast, hassle-free online ordering experience, while print providers can gain customer loyalty and a steady flow of business.If you are curious about web-to-print technology and want to discover its game-changing capabilities, then request a demo with OnPrintShop today. Our team will get in touch with you to help you maximize your print reordering success.