Multiple Languages, Single Goal

Vasudhaiva Kutumbakam is an ancient Vedic phrase which essentially translates into earth (in our case the world) one big family. It implies a utopia where the regional boundaries fade away and the world unites into one family like kinship.

Golden Foresight

It is mind-boggling to think that an idea purported eons ago would hold so true in today’s fast paced world.

We do live in interesting times where the geographical boundaries have faded to the miniscule level. Businesses have transcended national borders and have started catering to an international audience base.

The enterprises today define their operational domain in terms of larger geographical area like Europe and Latin America rather than countries. However, this globalization does encounter a problem that is very unique and dicey in nature – language.

Language – A Barrier?

Business units tend to adopt and speak the language of their customers. It positions them better in their market segment.

Now, what happens when a business has an audience base that is spread across a larger global area speaking a variety of languages? It needs to take on a multilingual approach and adopt these languages in order to connect with the market.

Thus, enterprises that serve global markets require, and value multilingual support for their printing requirements. OnPrintShop’s multilingual web store enables you to address this complex need of your clients.

Linguistic Capabilities

Your clients, who enjoy a global presence, will definitely look for printed material like business cards, letterheads and more importantly marketing collateral to be printed in local language.

There is also a new trend of tailoring marketing messages to make them suitable for each respective market segment. This type of customized marketing affords greater visibility and brand recognition. Promotional materials printed in the local language play a key role, for these brands, in establishing local presence. They help brands gain popularity and connect better with the customers.

OnPrintShop features a multilingual web store that can help you speak the language your clients demand. The solution supports major trade languages like Croatian, Dutch, German, French and Italian besides English as default. The solution can also accommodate any other language that contains Latin characters. This vast array of languages positions your print business as a multilingual print house.

Make the Move

Now, why should you merely sit back on the benches and watch the bigger print houses dictate the game? You do have a choice to break free from the linguistic bondages that hold you back and showcase your true potential.