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Online Print Business in India – Does it Have a Future?

Blog | 11 Feb 2013
Future of Online Print Business in India

Quick look at some eye-popping numbers for India:

  • 100 million internet users
  • 3 out of 5 internet users are buying online
  • 18% growth of online shopping in 2011
  • $14 billion earned from online business in 2012
  • 40% rise in print exports by 2014

Research shows a very promising growth of online shopping in India. As a printer how does this affect your business? Big time! For success you need to be where your customers are and your customers are going online. According to ASSOCHAM-ComScore report, internet has penetrated only 7% of Indian population. As more people start using internet, online business opportunities will increase.

Here are some questions that may come to your mind.

  • $34 billion – expected online shopping by 2015

Q: Will my customers use my online print service?

Today your customers are interested in: low product prices, convenient order & reorder process, easy access of printer, and smaller order quantities. Corporate companies are interested in consistent print service where they get same quality every time.

Companies like VistaPrint and Bizcard and BestPrinting are changing the way customers are buying print. They are growing consistently despite tough economic conditions. How? They are using online shopping solutions to their advantage.

Reduce Overheads: Some printers have reduced almost 30% of their overhead costs through enabling print business online. So they are able to offer products at lower prices.

Convenient Service: Their customers can easily access them online and place personalized orders 24x7. They find it convenient as they do not have to travel through city traffic.

Corporate Client Service: Their corporate clients are thrilled that they get three very important things: (1) consistent branding from digitally stored brand identities (2) centralized print management (3) easy reorder.

Client Retention: VistaPrint is earning more than half of its annual revenue from repeat orders. Their customers are reordering designs like marketing material and even business cards with simple click.

New Products: Many printers have added gift items, special products, and photo albums to their product range. They are using vendor module of web 2 print and creating new business opportunities for themselves.

Smaller VDP Jobs: Online Print Shopping facility has reduced their processing cost. So they are accepting variable data print jobs in small quantities and at attractive prices.

Q: How does OnPrintShop web2print fit into my business strategy?

OnPrintShop can be tailored to meet your unique business needs. We have a solution with features that would especially appeal to Indian printers:

  • Personalized website for unlimited products
  • Online Designer Studio with regional language
  • CorelDraw Template Engine
  • Complementary designer templates for different products
  • Print ready high resolution files
  • Indian payment & shipping gateway
  • Vendor module to outsource printing
  • Online marketing tools – social media integration, SEO, etc

Our detailed solution features is available online

CorelDraw Engine: To convert CorelDraw artwork into flexible templates and use it on your website.

Regional Language: To design products in Hindi, Gujarati, Marathi, and even Tamil for your customers.

Print Ready File: Generate high resolution print ready file of design ordered by your customer.

Assisted Store Setup: We offer to set your products, prices, and content for immediate business operations.

Q: What is cost of a web 2 print solution?

We have been recognized as highly affordable and simple by our clients and our partners.

We offer flexible investment facility. We offer subscription and license package plans. You can choose a package that meets your business strategy. We also allow migration from subscription to license. So if you are new to technology you can start with our subscription package. And later on you can migrate to license.

Q: Will my business be safe online?

We understand that for online business, data security is highest priority. So we offer business security on multiple levels. All financial transactions get routed through SSL certified payment gateways. So we do not store any financial data or credentials. We do not capture your customer data and use it in any manner.

For subscription clients, we offer server level security. For licensed solution we deploy our solution on your own server.

It is clear that for printers of 21st century online is the way forward. Go online with your business because that is where future growth is.

Check out our solution demo at Web to Print Solution.

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