Web to Print and Human Factor

'Empower your business with web to print', 'Go digital with web to print', 'Time to adopt web to print' – these are some of the taglines that you may have come across when browsing for the web to print technology.

There are many technology providers out there selling web printing solutions by conventional as well as non-conventional methods. Companies are spending dollars on developing unique business development programs to promote web to print technology into the printing world.

But if statistics are to be believed and reports are to be trusted, there still seems to be a void existing between the technology providers and print houses.

Why the Vacuum?

What is it that is holding them back? What is it that is creating this disconnect between them? Why are they not gelling together?

A deeper analysis revealed that the responsibility for this vested with the human behavior. Feels like a bolt from the blue, right? Hard to believe, but it’s true.

Web2Print and Human Factor

Many print service providers think that buying a w2p solution is going to make all the difference for their business. Well, the truth is it doesn’t work that way. It will only set you back a few bucks, that’s all.

In order to unleash the real potential of a web to print solution, you need to establish a synergy between technology and human behavior. Technology can crack open the closed doors for your business. But human behavior is what will create and drive the real change.

There is a mighty difference between adopting technology and embracing technology. Buying technology doesn't necessarily yield expected results. People need to wholly embrace it by making necessary changes in behavior and their working processes to yield tangible results.

When any kind of technology is implemented without fine-tuning the human aspect, it gets grossly underutilized. And an underutilized technology always works against favorable ROI.

This can be your worst nightmare. You don’t want to end up making an investment in web to print and not improve the business ROI or achieve automation of your processes.

Human Enabled Technology

We often tend to forget that technology is not a magic wand in and of itself. Technology is always enabled by human involvement.

This is where the mindset of your people can prove to be your winning touchdown or the last straw that breaks the camel's back!