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‘Web to print’ is a term you would have heard by now if you are a print service provider. But what exactly is it? Is it a phenomenon having the world spinning on its axis? Is it a mass hysteria in your industry parallel? Is it media hype? Is it an opportunity for you to grow your business? Is it a threat that you are running into unknowingly? What exactly is it?
First of all it is a process supported by software and tools whereby the customers present documents or other printed materials digitally for production to commercial print providers. It is essentially bridging the gap between digital content online and commercial print production. Over the past few years you might have noticed big online print firms notching up impressive numbers in terms of business. It would be absolutely naïve to think that the clients of these firms were first-time print customers. A large part of their clientele consists of customers that were taken away from you. But what can you do to counter this?
You have one underlying attribute that you can use to your advantage – your local presence. Print industry for many years has been thriving on personal relationships. This still holds true in today’s era of online business processes. Now all you need is the ability to match up the power and convenience of your online competitors. A web to print solution can help you achieve this power. Your ability to match up the cost effectiveness, consistent output quality, ease of ordering and reordering, expedited delivery coupled with the ability to lavish personal attention makes you a compelling choice for your customers. However, this would just be the beginning, where you would be keeping your existing clients. You can imagine the immense potential it can unleash once you go online. You would have a larger audience to market your services to.
So, that right there is our answer. Web to print is essentially an opportunity for proactive print houses. It is more so an evolution that is waiting to be embraced.
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