COVID-19: Impact On Print Job Orders And What Can You Do About It? - Part II
In Part I of the blog post we acknowledged:
Current Outlook on Job Orders
Data from Printing Outlook 2021 special report states that print businesses expect print industry jobs/orders to rebound +9.0% from 2020 to 2021. This is because of the following.1
- Increase in Demand for Print Products
- Rise in Order Quantities
- Improved Job Monitoring & Control
Now, let's find out what this means for print companies?
End-to-end “workflow automation solutions” that are - flexible, scalable, and that can deliver results that printers can measure and monetize are now available. Workflow automation helps improve efficiency, ensures profitability and future-proofs the print business.
A key takeaway from the NAPCO Research is that printers that automate more extensively than others are reaping the benefits. They have recognized the benefits and the value that automation adds to their print business.
Online print ordering is all about - Customer Convenience. In 2021, print companies need to - 1. Minimize friction, 2. Use technology and 3. Provide self-service.
Companies can start by segmenting their customers. They can think about - what print jobs are ordered? How are they ordered? What is the frequency? What is the expectation? How can turnaround be improved? How can payment and shipping be smooth? How can print jobs be offered at competitive pricing?
Discuss with your sales, support and technical team. Describe the ‘print jobs’ of every printed product for each customer segment without biases. Probe yourself:
- Can you use a web-to-print that could ease online job ordering?
- What are the advantages of web to print?
- How likely is your current business to sustain without the web-to-print and until when?
- What are the features offered by the web-to-print to your customers, staff? Vendors, resellers, franchise and your business as a whole?
- And are they maximizing these advantages?
Who is winning - your Customers, your Vendors or You?
It's a win-win for everyone involved.
Strategic web-to-print solutions allow the business to run efficiently and address bottlenecks. It gives your customers more control over their print order, more access to their data and a personalized and secure print environment.
The added convenience of the web-to-print can be a clear differentiator if your business is printing to its full potential, making profits and growing substantially.
As a print service provider, choose the right web to print software that listens to your customers - what job orders they want? How do they want them? It should let you address these questions and better streamline the job orders and create value for the print business, in the long run.
Are you wondering how our clients increased print job orders and achieved traction even during the pandemic? Find out here
