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The Ultimate Guide to Web to Print Storefront You Need to Know

Blog | 19 Apr 2024
Web to print storefront guide

Quick Summary: Discover the transformative power of web-to-print storefronts, driving efficiency, customization, and customer satisfaction in the print industry. Explore B2B and B2C solutions, integration capabilities, and key considerations for setting up a successful web-to-print store.

Undoubtedly, the latest technological advancements have significantly evolved how print businesses operate today. And what has played the most crucial role in this development is an intelligent web-to-print shop. The web2print market is anticipated to grow at 5.2% by 2027, reaching a value of USD 39.99 billion by the same year.

The web to print storefront solutions are incredibly high in demand now, making it one of the growing industries today. With the help of a successful e-commerce storefront, print businesses can customize products 100%, leading to a quick turnaround time and efficient ordering process.

What’s more, by leveraging the power of the web2print storefront solutions, you can transform your print business into the most customer-friendly and rewarding one. However, to make the most out of a print shop, you need to have a substantial amount of knowledge about it, what it is, how it works, and what the benefits of an online storefront are.

This blog will have a detailed discussion of all the above aspects, giving you a 360-degree view of an ideal storefront.

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On this Page
  1. What is Print Storefront?
  2. Understanding Web to Print Storefront
  3. What are the Key Benefits of a Web to Print Storefront?
  4. How does Web to Print Storefront Work
  5. 5 Things you Should Look for in a Web-to-Print Storefront Solution
  6. How to Set Up Your Web-to-Print Storefront?
  7. Choosing the Best Template for Your Web to Print Storefront
  8. How to Market Your Web to Print Storefront?
  9. Wrapping it Up

What is Print Storefront?

Printing storefront is an online platform that allows users to browse and order personalized printed products, such as banners, flyers, business cards, and many more on demand. Print storefront refers to the digital storefront for print products, which offers a seamless and convenient way for businesses to access printing services – order, manage, and track without visiting physical printing shops.

Understanding Web to Print Storefront

Web2Print storefront is one of the most demanding thing that print businesses are leveraging. It offers printing storefront solutions that help you create a browser-based platform without having the hassle of downloading any software. It is a powerful solution for customization and upgrading the brand value both. With a web to print store, you can accomplish different processes from start to end of handling printed items.

Web 2 Print storefront, also known as print shop storefront, is an agile publishing software that fully automate the pre-press workflow of print businesses. It is an easy integrable mobile responsive retail storefront that you can function combined with essential procurement tools, ERP or CRM software, etc. In a nutshell, an ideal Print Storefront platform is a one-stop solution for meeting all crucial needs of any Print Service Provider (PSP).

This versatile storefront is suitable for print businesses of all sizes and types. So, irrespective of the type of audience (businesses or end-users) your print business has, you can use it for that extra boost!

There are two main types of web storefronts based on their purpose, namely b2c and b2b storefronts. Let’s understand the prime difference between them.

B2C storefront solutions provide an online platform designed to sell products directly to individual consumers. It enables customers to upload their designs or choose from templates to customize, and purchase products such as photobooks, calendars, canvas, and more. These storefronts play a crucial role in engaging customers, delivering personalized products, and boosting retail sales in the digital marketplace.

B2B storefront solutions offer a specialized online platform designed for corporate clients to manage their printing needs efficiently. It offers features such as tailored product selection, dynamic quoting, role-based access, and automated workflows to streamline order processes and preserve profit margins. B2B storefronts enhance client experience with personalized interfaces, brand identity integration, and seamless onboarding, providing a robust solution for large-scale print operations to drive revenue and foster long-term business relationships, providing a robust solution for large-scale print operations to drive revenue and foster long-term business relationships.

What are the Key Benefits of a Web to Print Storefront?

Emerging technology and smart innovation have allowed several brands to boost productivity, sales, and revenue over the years. The web2print technology is one such revolutionary aspect of the print industry that has given a much-awaited perfect answer to the question ‘How to Automate Your Print Shop?’

The best-in-class storefront comes with several significant benefits -

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1. One-Stop Solution for All Print Business

From browsing products to designing and placing orders, it provides a comprehensive print ecommerce solution for all printing needs, making it convenient for both businesses and customers.

2. Centralized Platform

A print storefront serves as a centralized platform where customers can find all printing products and order history, making it easier to manage and track orders in a unified place.

3. Automatic Order Tracking

It automates order tracking and status updates, providing real-time information to customers and improving transparency in the printing process.

4. Highly Customized Designing

Customers have access to a wide range of customization options, including templates, fonts, colors, and graphics, allowing them to create highly customized designs for their print orders.

5. Accurate Price Estimates

They can quickly and accurately estimate the cost of their print orders without any guesswork, thus saving time and effort.

6. Approval Workflows

It also enables them to seamlessly collaborate with designers to approve their artwork without any hassle, thus ensuring transparency.

7. Maintenance of Brand Quality and Consistency

A web to print software ensures that all printed materials maintain consistent brand quality, colors, and design elements, helping to build brand identity and recognition.

8. Extremely Convenient & Agile

With 24/7 accessibility and a user-friendly interface, it offers unmatched convenience and agility, allowing customers to place orders anytime, anywhere.

9. Easy Third-Party Integration

These solutions enable effortless integration with third-party applications such as payment gateways, shipping providers, and CRM systems for enhanced operations.

10. Maximize Marketing Efficiency

Marketing automation solutions help businesses execute effective marketing campaigns, streamline communication with customers, and save time by automating marketing tasks.

11. Cost-Effective Option

By streamlining the printing process and reducing manual errors, it can significantly lower operational costs and save resources for print businesses.

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Now that we know the several benefits of the storefront, let's move on to understanding how this software actually works.

How does Web to Print Storefront Work?

One of the most remarkable ways a top-notch W2P technology makes print e-commerce super-easy is by automating the process of submitting and managing orders. For instance, you can easily submit orders via OnPrintShop’s print order management software with just a few clicks!

With an excellent Storefront, everyone you have permitted can visit your online print storefront via their browser and place real-time orders for any of their printing essentials. This powerful online shop software allows users to make any changes in their orders and personalize them per their choice.

Personalization at Its Peak

Print ecommerce stores automate uploading designed files so the end-users can see them without any difficulty. This is one of the most significant advantages of using such software. Personalization can never be more accessible than via a W2P online printing storefront. And research says that 71% of customers expect brands to deliver personalized experiences. So, if you still need to leverage the power of commercial printing solutions, make the right move now!

Striking B2C Experience

With game-changing features in a B2C web-to-print storefront, your customers can easily make any edits to the designs before placing an order. In turn, they stay happy and satisfied with your brand. For instance, if any of your customers wants to put another design in their personalized printing order to replace the previous one, they can do it effortlessly. All that needs to be done is choose the right customized option and review the order before placing it. Isn’t it amazing? Your customers couldn’t be happier with this!

Effortless Administrative & Management Works

Moreover, besides the design aspect, most ecommerce printing software handles different business arenas like order management, inventory management, workflow management, elaborate operational dashboard, delivery maintenance, etc. And all that happens with an intuitive approach.

For example, once the orders are placed, they are automatically transferred to the pre-production and production stages until they reach the delivery stage. Also, more interestingly, the comprehensive dashboard of software helps you track the entire workflow, take necessary steps, and ensure a hassle-free delivery always.

This is not the end! If vendors are a prime part of your print business, an effective reseller storefront is necessary. You can manage the quotes from them automatically and outsource them in the most simplified automated way. No multiple to-and-fro communications and no manual processing to take care of!

An outstanding shop can help you keep track of the Vendor workflow with just a few clicks. With most standard software, integration of Vendor workflow can be done smoothly in the form of API/XML/Hot Folder, etc.

So, if you have been looking for how to upgrade your print business, W2P storefront printing is the key! Isn’t it?

5 Things you Should Look for in a Web-to-Print Storefront Solution

When evaluating a w2p storefront solutions, here are five key things to consider -

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1. Customization and Flexibility

Look for a solution that allows you to customize your store with the help of web to print storefront themes to match your unique brand identity. Ensure it offers flexibility in design templates, product catalogs, pricing models, and order workflows.

2. User Experience

The storefront must have a user-friendly interface for both customers and administrators. Ensure the platform provides an intuitive browsing and ordering experience for customers while offering easy management tools for admins to update products, pricing, and promotions.

3. Integration Capabilities

Check if the print ecommerce solution integrates effortlessly with ERP, CRM, accounting software, etc. With integration, it is possible to streamline order processing, inventory management, and customer data synchronization.

4. Automation and Workflow Efficiency

Look for features like automated preflight checks, print-ready file generation, real-time quoting, and order tracking. These capabilities improve workflow efficiency, reduce errors, and enhance overall productivity.

5. Support and Updates

Choose a provider with a strong track record of customer support and regular software updates. Ensure they offer training resources, responsive technical support, and ongoing improvements to keep your print store optimized and secure.

How to Set Up Your Web-to-Print Storefront?

Before learning how to set up web to print store, there are a few must-know tips. These include -

1. Define Your Goals and Objectives

Clearly outline why you need a web2print storefront, whether it's to offer customized print products, serve B2B or B2C customers, improve agility, or enhance user-friendliness.

2. Communicate Your Needs

Work closely with your technical team and chosen solution provider to convey your requirements and business goals. This includes discussing the features required in your corporate storefront, the type of print products you'll offer, desired printing approach, and customization needs.

3. Customization of Design and Functionality

Ensure the software supports customization of templates, colors, images, themes, logos, and product representations to align with your brand identity and customer preferences. Ensure your w2p storefront solution is user-friendly, responsive, and supports essential functionalities like dynamic pricing calculators and a seamless checkout process.

4. Launch and Optimize

Once everything is set up, launch your store and continuously optimize it based on user feedback, analytics, and market trends. Leverage support resources from your provider for a smooth transition and ongoing management of your storefront.

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Choosing the Best Template for Your Web to Print Storefront

When choosing templates and themes for web-to-print storefront, consider the following -

1. Aesthetic Appeal

Select templates with visually appealing designs that align with your brand's identity and target audience preferences.

2. Responsiveness

Ensure the templates are responsive and adapt well to different screen sizes, providing a seamless user experience across devices.

3. Customization Options

Look for templates that offer customization capabilities, allowing you to tailor the design, layout, and navigation to suit your specific needs.

4. Brand Consistency

Opt for templates that support brand guidelines, including rules-based templates for maintaining consistency in design elements.

5. Template Categories

Utilize template categories to organize your offerings effectively, making it easier for customers to find relevant designs.

6. User-Friendly Experience

Choose templates that offer an effortless browsing and selection process for customers, whether they want to create their own design, choose from existing templates, or upload their own files.

7. Industry Standards

Consider templates that meet current market standards and incorporate modern design trends to captivate your audience.

Considering the given factors, you can select the right templates to enhance your storefront's visual appeal, functionality, and usability.

How to Market Your Web to Print Storefront?

By utilizing marketing automation solutions, you can effectively market your storefront. Let’s understand this in detail -

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1. Strategic Campaigns

Develop strategic marketing campaigns as per the unique selling points of your print business.

This includes understanding your target audience, recognizing their requirements and pain points, and creating compelling messages that resonate with them.

By aligning your campaigns with your business goals and customer preferences, you can effectively attract and convert leads visiting your storefront into potential customers.

2. Personalized Communications

Use marketing automation tools to deliver personalized communications to your audience.

This includes segmenting your customer base based on demographics, behavior, and purchase history, and then crafting messages that are relevant and engaging for each segment.

By suggesting relevant products to your regular customers based on their previous purchases, and sending targeted promotions, you can foster stronger relationships with them and thereby increase customer loyalty.

3. Goal-oriented Approach

Set clear and measurable marketing goals, such as increasing website traffic, improving conversion rates, or boosting customer retention.

This allows you to focus your efforts on activities that align with your objectives and track your progress over time.

By regularly analyzing KPIs and adjusting your strategies accordingly, you can optimize your marketing campaigns for maximum impact and ROI.

4. Continuous Engagement

Implement automated notifications for special events to keep our customers engaged throughout their buying journey.

This includes sending follow-up emails after purchases, offering special discounts on birthdays or anniversaries, and providing relevant content based on customer interests.

By maintaining regular communication and providing value-added experiences, you can encourage repeat business, increase customer satisfaction, and build long-term relationships

5. Direct Communication

Utilize SMS marketing as a direct communication channel to reach customers on their mobile devices.

This can include sending promotional messages, order confirmations, shipping updates, and customer service notifications.

By integrating third-party bulk SMS services, you can streamline communication processes, improve customer response rates, and strengthen brand-customer relationships through personalized messaging.

These strategies collectively contribute to a comprehensive marketing approach that maximizes the visibility, engagement, and conversion potential of your w2p storefront.

Wrapping it Up

In conclusion, web2print storefront solutions is the ultimate way to stay competitive in the evolving print industry. From helping your print business create unique customized designs to effortless order workflow, and inventory management, the best ecommerce solution can do it all for you!

Request a demo today to see how OnPrintShop’s top-class web2print Storefront can take your print business to the next level!

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