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Email marketing is the most vital and effective channel to engage the target audience which leverages sales, generates new customers, and helps retain the customers. According to 'Emarsys', 80% of the marketers say email marketing drives customer acquisition and customer retention. An email marketing plan will give your print business a high-level strategy, a focused campaign, and achieve specific goals.
Below are the key categories of emails that can be easily implemented in your system.
This will be the first email when a new user has joined in through your website or any other social media channel. This is the most influential and effective email, as the welcome email depicts the first impression a company makes with a new customer. Welcome email open rate is 42% higher than an average email, and it can generate 320% more revenue per email than any other promotional email according to a study by 'Invesp'
Events and festivals are the most ideal time to promote your product with amazing offers, new subscription plans, and introduce new products in the market while promoting your products' value-added services. Now let's see what should be the steps for the event-based journey.
This type of email re-ignites interest in your company/products which the customer or subscriber has lost. You can set up a series of emails to re-engage the user, starting with a - Reminder email
Transactional emails have now become a necessity for every business where valuable information to the customers is shared at the point of sale. These emails are
This type of email generates additional revenue as they create a good reflection of a brand when the emails are directed in real-time. They are always customer service-focused and should provide consistent branding.
Customer feedback is the most critical information for any business to collect, as it provides the perception of the customer regarding the experience of the product/services offered. You can also get to know the scope of the company in the future and how your business is performing in the market currently. This category of email is the easiest way to gather data and can be sent to many with few clicks and the response provided by the customers will be honest.
A customer feedback survey email should inculcate the following:
The print businesses need flexible options while selecting the right automation tool. This is where OnPrintShop becomes the best option for your print business as we provide a flexible framework for mailing, marketing/ CRM, accounting, shipping, and other third-party platform integration. Would you like to join us in this journey to grow your company's sales and increase efficiency with the best solutions at OnPrintShop today? Reach out to us by Witness Our Solution
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