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Thriving in Unknown Markets, Standard Modern’s Growth Story During Covid-19
Offset, Digital Printing, Creative Services and Mailing
Digital Printer
B2B, B2C
3 B2C Retail sites during COVID-19
In online orders creating new revenue channels
Integration with MIS
Standard Modern is a Commercial Union Printer family active since 1948 from New Bedford, Massachusetts offering a full spectrum of Offset, Digital printing, Creative Services and Mailing Services. Their sister Companies include Reynolds DeWalt and Cranberry Print Marketing.
Business Challenges
Pre-covid, Standard Modern was dealing with large B2B accounts and faced a 70% fall in print orders. They identified that covid products had a huge demand but they had no experience in the retail market. Their challenge was,
- How to launch a retail storefront?
- Will the current OnPrintShop web to print solution which they were using for B2B support B2C?
- How to select the right Web to print for retail sales?
- What kind of team to have and how to recruit and train them?
They faced many questions, the pressure to increase the order flow, a learning curve to launch a new sales channel and print segment which they never dealt with earlier.
How We Crafted Standard Modern’s Success
OnPrintShop helped them to launch the B2C storefront on top of their existing OnPrintShop web-to-print solution with minimal additional cost. They achieved improved print order management and better overall operations.
B2C Retail Storefronts
OnPrintShop provided Standard Modern with a new B2C storefront which helped them achieve 100% growth in online orders and generated higher revenues during the pandemic.
Storefront Setup Services
As time was key, they decided to avail of OnPrintShop’s Store Setup Services. In a short time and with an economical cost they could launch a new sales segment.
Print Order Management Solutions
With our Print Order Management Software, Standard Modern was able to track all its orders from large corporate/B2B and retail/B2C clients through a centrally available dashboard that reduced their struggle of managing orders, reducing their turn around times.
External Integration
We integrated the storefront with external MIS to help Standard Modern manage their print operations with improved efficiency. The integration helped them sync their customer data, order status, product data with automation.
Take Your Commercial Printing Business to Higher Horizons with OnPrintShop’s Web-to-Print Solutions
Impact That Transformed Standard Modern’s Business
New Sales Channels
During COVID-19 we helped them launch 3 B2C Retail Sites to offer a range of products – www.highdefwallart.com to offer wall art, posters, and canvasses. www.staysafeprint.com to offer COVID-19 signages, personalized stationery, and masks, and www.myunionprinter.com to offer print products for political campaigning.
Integration with MIS
End-to-end integration with Electronic Project Management System, where all orders, customer data, product data can be synced automatically. Additionally, the information on order status or stocks that is updated in EPMS gets automatically updated via Two-Way Integration.
Expanded Product Offerings
Standard Modern outsourced their set up services to OnPrintShop. We helped them launch a new product segment in a short time frame which improved their profits.
Increased Online Ordering
They achieved 100% increase in their online orders with the launch of new websites as they could create new sales channels that boosted their revenue.
OnPrintShop has allowed us to offer our clients a “state of the art” designer to allow more customization within the products that we offer, OnPrintShop Support and Technical Services are the best I have ever encountered in an online ecommerce solution.
Director, SMC
