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Following COVID, packaging has become increasingly crucial to the print industry, and the pandemic's unique characteristics have hastened the usage of digital technology.
Sean Smyth, Smithers' Print Consultant He is the author of Smithers' new study, The Future of Digital Print for Packaging to 2026, demonstrating the importance of digital print on packaging. The digital revolution is not a passing trend.
He highlights that it increased 12.2 percent to $18.51 billion from 2019 to 2020, whereas the surface area printed increased 15.0 percent. Undoubtedly, the print sector in the post-COVID environment will witness and demand major changes to fulfil the market needs.
Companies, professionals, and individuals looking to offer a personalized experience to end-users looking for small quantities, cost-effective, and easy self-ordering. It is a huge opportunity for printers, but it will need automation and simplified technology like web-to-pack solution helps print companies offer high-end experience and at the same time make small orders profitable.
Print Companies will need to understand aspects of Personalized Packaging ordering to convert leads into orders -
1. Product Price Estimator – One of the most complex and time-consuming process is offering customers with precise cost estimates for custom-size boxes and labels. Print companies can simplify this process by utilizing a web-to-print driven online price estimator to calculate exact print costs in real-time. This tool allows to set up complex pricing formulas to calculate three-dimensional area (height x length x width), wastage, add set up costs, rule-based pricing, and easily mark-up pricing considering fast-changing raw material and workforce costs. Now internal teams or customers can calculate pricing based on multiple criteria and select the best option within seconds.
2. Personalization – The next important step will be to easily design personalized packaging boxes, labels, or products and have a real-time feel of the design. Need an online web to print editor that is easy to create and offers 3D previews.
3. Print Ready File – Another essential aspect is the ability to create a print-ready flat file with die lines that can directly go into production and the ability to alter the final product if necessary.
4. Shipping Cost – Print companies do not offer custom-size products online as they lose money or customers due to low or high shipping calculations. You need a shipping module, which is developed to compute the most cost-effective shipping package alternatives based on the custom or standard dimensions.
5. Vendor Outsourcing – There are chances that you are launching packaging as a new print segment, you need a module that lets you partner with the right print vendor to outsource orders and able to offer a custom quote for custom orders. It allows you to request a quote from multiple vendors and mark-up pricing to offer a quote to customers and once confirmed, confirm into order See Our Demo if your interested to launch Custom Packaging as new Print segment
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