Tips to generating “quality” leads: The pressing issue in today's business world

Research says that 94% of business buyers contact you ONLY after researching online. This figure was 81% in the year 2014 and the rise in this percent reflects the fact that everyone is going online nowadays.

77% use Google, 84% take help of your business website whereas 41% prefer to read the “kind words” your customers have said.

Jennifer Matt, the Web2Print expert shares her insights in regards to marketing and generation of leads.

Everything is getting digital and in the rapidly changing world, we cannot stick to traditional marketing methods and success mantras. We ought to do something out of the box to achieve sales.

It is a general observation that there are enough leads for businesses. The real problem is “conversion”. Many a times, sales team ends up cold calling because that seems to be the only resort.

However, we need to change this approach keeping in mind the present conditions of the market.

Modern marketing strategies work the best in order to generate leads.

What matters is that you create an effective marketing program that would help the sales people in generating qualified leads. The issue that pops up again is that many people would hire a marketing person who keeps boasting about the brand. Who you need is in fact a person who would be responsible enough to bring qualified leads for the sales team. Generating value for your product is of utmost importance for conversions.

Some easy steps to generate leads online:

1. Target market identification
2. Online presence
3. Mobile responsive design
4. An effective content marketing program
5. Simple calls to action for website visitors
6. Having a person who strives to grow a lead generation engine
7. Measuring conversions, that is, number of qualified leads through Google Analytics goals and similar tools

Time has come to expand your vision and creating a great online presence for your prospective clients. Great content marketing with value creation is the key to generate revenue for your business.

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