Web to Print – Know Your Customers Better

I have a confession to make - I have never been a part of the Starbucks crowd. I daily ditch a good Starbucks shot in favor of a dark, at times incomprehensible, amber liquid of a small diner on my way to work. While they call it coffee, I am sure the Starbucks fans will call it a sham. But I like it there. You know what keeps me going there again and again every single day? The kind of attention I get showered with.

Every morning, I get greeted by my first name at the counter. I don’t have to tell them my order. They know it. I don’t have to wait in line to get my coffee delivered. And this is not just me! They treat all their customers the same way. They know what their regular patrons are fond of. The heartwarming thing about this place despite being small and dingy, may I say, is its personal service. They know their customers.

Now let’s learn a trick or two from this place. Can our printing business be personal for a customer? Can we know our customers’ orders beforehand? Can we make our customers feel special when they interact with our print business? Can we reduce our customers’ efforts when placing orders with us? Yes we can with web to print!

Web to Print & Customer Management

Web to print systems like OnPrintShop come along with a very comprehensive customer portal. This portal stores your customer’s profile and acts as his dedicated account in your system. It stores his general details like contact info, shipping address, images that he likes to use, etc. This way, you get to know your customer.

The customer portal furthermore stores order histories of customers. You can peruse their accounts and see what orders they place in your online print store. You can see whether they get business cards printed from you every quarter or two quarters. You can find out what kind of designs they find appealing and what is their buying pattern. This will give you an idea of what your customer likes and buys from you.

As for personalization, you can set personalized welcome notes for your customers. You can set your online print store to display a personalized welcome note to a customer on logging in. You can send personalized email notifications to your customers. You can inform them about special discount offers you have going on for products that they typically buy from you. At the same time, you can dig out personal information about your customers like their birth date from their profile and greet them. Just imagine how thrilling it would be for them!

And you can do all this with least amount of storage and efforts. You don’t need to have huge shelves stacked up with all the designs ordered by your customers. You don’t need to maintain bulky registers to store customer details. You can have it all stored in your web to print solution.

So now with web to print solution like OnPrintShop, you can be a proactive and personal printer with absolutely no efforts. And just like that small diner, even you can have loyal clientele and beat the toughest of competition.