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Web to Print: Why does It Matter?

Blog | 29 Aug 2011
Web to Print Explained

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The digital media has finally made inroads in the printing industry. Web to print systems that encompass the ability to submit, approve, and track print jobs through a web browser are becoming increasingly popular. InfoTrends predicts that this rising popularity and adoption of web to print systems in United States alone shall double from 15% in 2009 to 30% in 2014. Interestingly, when compared against the data of 2000, web to print systems have witnessed 5 times growth.

So what is it that is attracting printers at global level to web to print systems?

E-Commerce Trends

Competition demands that you as a printer become proactive. You cannot just keep on waiting for your customers to seek out your print service. You need to sell them. And to sell them you need to be where they are. So where are your customers exactly? Online! They are busy shopping online for clothes, insurance policies, banking services, postal services and now printing services. They want the convenience of logging in, designing a product, and placing their order online. Web to print systems like OnPrintShop can help you cater to this customer class. They can design their own products online and buy them through your website.

Customer Behavior Tracking

A web to print system like OnPrintShop captures and stores your customers’ interactions in a digital format. This means you can always go back and refer their past orders. You can study their purchasing behavior like when they buy, what they buy, what quantity they buy, etc. This can help you identify your loyal customer base. You can accordingly devise special offers for them.

You can also identify the products that sell like hotcakes and the ones that have few takers. This can improve your strategic business decisions.

Product Line Expansion

Web to print storefronts like OnPrintShop automate your traditional prepress processes. This means all your designing, proofing, and amending happens on a web browser. Your customers can design their products in our w2p online designer studio. Now, this studio has the ability to accommodate non-traditional or merchandize products like T-shirts, coffee mugs, fridge magnets, etc. So this gives you an opportunity to expand your product line. You can move beyond the traditional print products like business cards and letterheads and venture into merchandize products. Interestingly, the demand for personalized merchandize is increasing in the corporate as well as individual customer segment.

Savings on Time & Resources

You can kill two birds with one stone through OnPrintShop's web to print storefront. Since the solution automates and streamlines your business processes you can save on administrative time and focus more on planning and managing business growth. Automated processes lead to optimized utilization of your resources and minimized wastage. Online ordering by customers initiates your workflow on a browser without involving your manpower. On the customer front, your customers don’t need to waste time battling city traffic and pollution to physically access your print store. By designing their own products they can save time lost in proofing and amending designs and have faster deliveries. Thus, web to print accrues savings for both you and your customers.

Improved Customer Relationship

A personalized shopping experience can keep your customers coming back to you again and again. With web to print you can personalize your print business for your customers. You can send them personalized email notifications. They can have their very own accounts to store their orders and designs. You can even set up a personalized welcome message for your customers – almost like welcoming them in your physical store. This way you can make their online experience with your business memorable and improve your relationship with your customers.

Apparently, web to print is rapidly changing the landscape of global printing industry. Embrace this change wholeheartedly and lead your market space.

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