Web to Print and Expanding Product Line

Expansion – what does the term mean to you as a print service provider? Does it mean entering into new markets and generating fresh business leads? Well, if that’s what you think, then you are thinking about horizontal expansion. But there is also something called vertical expansion which means you expand within your industry by adding to your products and services.

Our experience with a lot of traditional printers has taught us that expanding the product line in a traditional setup can be one helluva job. It involves complex designing, detailed proofreading, and can add to the cost. But it has also taught us that all these roadblocks exist only if you operate in a traditional setup. In a web to print storefront like OnPrintShop you enjoy freehand at adding and managing your products. OnPrintShop allows you to add unlimited number of products to your storefront. Yes, that’s right “unlimited”!

Now in addition to the number of products, the variety of products also matters. You cannot just keep on adding to your traditional product line of business cards and letterheads and expect a shift in fortunes. No, that’s not going to happen!

The market is showing an increasing fascination with merchandize products like T-shirts and coffee mugs. We have big corporate houses today handing out T-shirts bearing their logo and name. And this fad is not limited to corporate houses only. Educational meccas like Harvard and Yale have longstanding tradition of their very own sweatshirts and caps. These items play a crucial role in image building and creating strong brand recall value. Similarly, we have people custom ordering products like coasters or key chains with their pictures on it to give away as gifts.

Did you think these products were out of your league? Did you think that only big names like HP and Canon can offer such a product line? If you did, then think again. You don’t need deep pockets or big shoes to really be able to offer merchandize products. With OnPrintShop, you can simply set the product dimensions in the backend and upload design templates. Your end users can use these templates, personalize the products, and place their print order.

For corporates, they can create their own designs in the w2p online designer using their brand identities for their merchandize products. For individuals, they can import their pictures from photo sharing social platforms like Flickr and Picasso. This is the level of personalization possible with OnPrintShop. We also have an added product line of calendars and photo-books coming up!

So now even you can diversify your product line and expand vertically. Try a web to print solution like OnPrintShop and see how all your limitations just evaporate in thin air!