Your Next Print Buyer Is a Millennial. Is Your Print Business Ready?
How changing buyer expectations are reshaping how print gets ordered.
Millennials now make up 60% of print buyers, bringing higher expectations for faster turnaround times, convenient ordering, and seamless experiences. For print businesses, meeting these expectations is essential to winning new customers and building lasting relationships.
Watch OnPrintShop’s webinar to discover how leading print shops are simplifying the ordering journey, reducing friction, and adapting their processes to meet the needs of today’s print buyers.
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What You’ll Learn in This Exclusive Webinar
- See who buys print today and what they reward when they choose a provider.
- Learn why 89% of buyers say an easy-to-work-with provider is key to their decision.
- Find out where most shops lose buyers before a job ever reaches the press.
- Understand why only 4% of print shops are fully automated once a job comes in, and what that means for your business.
- Explore how leading shops are redesigning the ordering experience to win and keep millennial buyers.
Key Topics to Be Covered
Who Buys Print Today
- Understand the generational shift as now 60% of buyers are millennials.
- See how well today’s buyers know print and what that means for the way they shop.
- Learn which qualities buyers reward when they choose and stay with a print provider.
What Today’s Buyers Expect
- Recognize why buyers now expect faster turns on every job.
- See how ordering friction pushes buyers toward easier alternatives.
- Learn why being easy to work with has become a deciding factor for 89% of buyers.
Where Shops Lose Buyers Before the Press
- Identify the points in the ordering journey where buyers drop off before production starts.
- Understand why so few shops, only 4%, are fully automated once a job comes in.
- Learn how manual steps after job intake create delays that buyers notice.
How Printers Redesign the Ordering
- Review the latest Alliance Insights and State of the Industry data on print buyers.
- Discover how leading shops simplify ordering to win and keep buyers.
- Take away practical ideas you can apply to your own ordering experience.
Meet Our Panel of Industry Experts
Trent Foreman
Regional Manager, North America at OnPrintShop
Trent is a print industry expert with 20+ years of experience whose expertise lies in helping printers navigate industry shifts and stay competitive in evolving markets.
Hemant Kumar
Sr. Business Development Manager at OnPrintShop
With 14+ years of experience in B2B SaaS sales, Hemant Kumar is an expert in web-to-print technology, product strategy and sales execution, helping printers adopt W2P and optimize print operations.
Who Should Watch This Webinar?
This webinar is ideal for print business owners, general managers, and sales and operations leaders at commercial, trade, and in-plant print operations.
As buyer expectations keep changing, the shops that make ordering simple will earn the next order. Join this session to learn who your buyers are, what they expect, and how to build an ordering experience they want to return to.
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